The Worcestershire town of Pershore champions its plums throughout August with a month-long festival, concluding with a plum fayre on August Bank Holiday.
The festival starts today with a market and the crowning of a plum princess. There’s also a touring heritage exhibition tracing the history of plums in the area and a plenty of plum varieties to savour, including Pershore Purples, Yellow Eggs and Emblems, as well as trees to grow your own.
Pershore began its association with plums in 1833 when a pub landlord found wild plums growing in a nearby wood. The Pershore Egg variety was developed and, because of its high pectin content, soon became the basis of much commercially sold jam in the UK.
Homegrown seasonal plums are a prize worth relishing fresh from the tree but local butchers also use their famous fruit to make the Pershore “plum” sausage using pork, spring onion, ginger and plum puree.
The town’s Abbey Tea Rooms has a range of plum-themed dishes on the menu such as homemade plum charlotte and a savoury roasted plum tart made with courgettes, peppers and topped with stilton all available with a plum flavoured black loose leaf tea.
Finally, eyes peeled for Churchfield Farmhouse plum ice cream at the farmers’ market on the August bank holiday. It’s a regional rival to the country’s only asparagus ice cream made by Spot Loggins on a nearby Evesham dairy farm.